Portfolio

Serve as an embedded strategic marketing and communications partner for the Creative Youth Awards, supporting multi-year award cycles through campaign strategy, content development, digital marketing, creative production, event promotion, analytics, and post-campaign evaluation. The work integrates storytelling, systems thinking, and execution across platforms to support growth, visibility, and program impact.

A comprehensive rebrand and website redesign for Nevada Senior Services, I focused on aligning the organization’s brand, messaging, and digital presence with its expanding programs and community impact. The work was grounded in stakeholder interviews, audience research, and organizational discovery, translating complex services into a clear, cohesive narrative that builds trust and improves usability for older adults, caregivers, and partners.

The engagement included brand strategy, information architecture, messaging, and design direction, resulting in a modern, accessible website that strengthens program clarity, supports long-term growth, and reflects NSS’s mission and values.

As the lead consultant on Trualta’s Moments That Matter report, I shaped a data-rich impact narrative that humanizes the caregiver experience while demonstrating measurable outcomes for healthcare partners. Drawing from millions of minutes of platform engagement, the report bridges lived experience and system-level impact to inform investment, policy, and program design.

The project included end-to-end report development, insight framing, and messaging strategy, with a focus on positioning proprietary data as a driver of improved outcomes, reduced utilization, and stronger caregiver engagement.