Grace is a full stack marketer with a keen ability to lead high level strategy and roll up her sleeves to execute with the highest level of detail. Within the very broad realm of brand and marketing, Grace's skill set ranges from strategy, to content, and operations.
Market research
Competitive analysis
Defining goals, KPIs
Identifying audiences / personas
Value proposition definition
Go to market strategy, product launches
Customer journey mapping
Reporting, insights
Meeting facilitation
B2B, B2C, and B2B2C campaign development
Content, social media, digital marketing
Public relations
Advertising (digital, traditional)
Event production & participation
Program development
Community, partner and user engagement
Partnerships, business development
Sales enablement
Copywriting and editing
Taglines
Website
Blog
Social media
White papers, case studies, proposals
Collateral
Sales enablement resources
Presentations
Proposals
Reports
Scripts
Storytelling
Graphic Design
Video Production
Webinars
Thought Leadership
Brand development (positioning, visual identity)
Brand guidelines
Template creation
Messaging and brand communications
Swag and promotional materials
Agency management
Project & people management
Public speaking & presentations
Creating scalable processes
CRM management, automation
Budget & timeline management
Photo & video shoot coordination