Background

Collaborated with the VP of Marketing to lead all external aspects of the commercial launch of ElliQ, the first AI companion designed for older adults 

Developed extensive B2B, B2C, and B2B2C marketing strategies and executed against them by producing wide variety of online and offline materials 

Produced dozens of videos (demo, informational, and testimonials), including the planning, research and coordination, through to video shoot management and video editing

Led all content creation efforts, with a specific focus on collateral and sales kit materials

Developed processes and procedures to uphold brand consistency and improve efficiency across the marketings, sales, and operations teams (includes designing templates, building out a CRM, and designing automations and workflows)

Successfully led all aspects of brand, communications, marketing, social media, public relations, design and copywriting, conference participation including speaking roles, video production, product launches, and the development and execution of the Expanding Impact program  

Facilitated partnerships with Verizon, Pico, Virtual World Society, National Geographic, Colorado Symphony Orchestra, Magnolia Bakery, Wish of a Lifetime from AARP, & more

Managed a team of content producers to ideate, film, edit, and produce high quality 360° VR experiences, released on a weekly basis

Secured approximately 175 positive press pieces - including outlets like WSJ, Buzzfeed, Forbes, CBC, and the Boston Globe; drove 160% follower growth across social media platforms; managed viral social media posts like MultiBrush and GB & Me; generated hundreds of thousands of website views and more than 2,000 inbound sales leads

Navigated product and strategy pivots throughout the COVID-19 crisis, including the launch of several new features and programs

Developed and grew three major company initiatives: Aging2.0 Alliance membership community, Chapter network, and annual OPTIMIZE conference

Managed a team of approximately 50 employees, contractors, and volunteers

Handled all aspects of brand identity and messaging for the organization, including thought leadership efforts (Aging2.0 Grand Challenges), logos/graphics/visuals, social media, media and public relations, and website content/design

Created, launched, and led all aspects of the Aging2.0 Global Startup Search

Produced hundreds of global events and spearheaded the branding, content, logistics, volunteer coordination, speaker management, sponsorship, exhibitor logistics, marketing, and day-of direction of the major industry conference, OPTIMIZE, for four years

Developed and executed marketing strategies specific to commercial retail properties in the Northeast and Southeast regions

Planned and produced events, grew partnerships, secured sponsorship opportunities and maintained relationships with local organizations

Created content and managed social media platforms for multiple properties

Engaged local stakeholders online and offline

Collaborated with strategic and creative teams to develop marketing campaigns and branding strategies for client partners in diverse industries, such as healthcare, non profit, and entertainment

Wrote proposals, creative briefs, reports and project-based copywriting/editing including blogs, e-newsletters, social media content and video/radio scripts

Managed the end-to-end advertising process, including creative direction, copy, specification confirmation, revisions, and reporting

Worked directly with clients to provide proactive, top-level account management services